ArtPartner Relations GmbH
Art is a very special cultural asset – and one which enriches human existence while making essential contributions to a society's attractive appearance, quality-of-life, and equilibrium.
More than ever before, art has become an “attention-getting” mode of expression in the eyes of affluent and educated customers. As a consequence, art sponsorship has gained importance as a marketing instrument when it comes to adequately profiling corporate products and cultivating customer care. Playing an important role in this context is positive image transfer: by demonstrating a commitment to culture, an enterprise also enhances its reputation in the eyes of its employees.
Professional sponsoring has enjoyed a long tradition at the Kunstsammlung Nordrhein-Westfalen, and one consistently reinforced by experience and by the conviction that such a commitment can have positive outcomes for an enterprise. Jointly with our partners, depending upon the specific commitment involved, we develop targeted sponsorship concepts which allow such engagement to enjoy a sustained and long-term impact while generating added value on all sides. Partners provide support not just for our exhibition projects, but also assist us in strengthening educational activities aimed at specific target groups, for example children and young people. In many instances, such commitments continue for periods of at least three years.
Alongside sponsorship concepts in the context of corporate and societal responsibility, targeted cultural sponsoring is a marketing instrument of great interest to numerous enterprises – in particular in the realm of personalized customer care. The renovated and expanded main building of the Kunstsammlung Nordrhein-Westfalen am Grabbeplatz, with its renowned permanent collection, together with the K21 in the Ständehaus, are leading exhibiting venues internationally, and are much-favored as settings for special events.
The quid pro quo offered by the Kunstsammlung Nordrhein-Westfalen in return for corporate sponsorship goes far beyond the familiar visual highlighting of corporate logos: we are convinced that only integrative marketing concepts are capable of generating positive synergies which work to the advantage of both partners.